Apple/Black Magic Cinema Camera, Editing Suite Lessons With YouTube Content Creator Academy Certification Bundle

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Every day digital media becomes more important as a means for receiving, producing, sharing, and broadcasting information. Tools and resources that were once the exclusive property of a few are now available to many more people. Tomorrow’s publishers, marketing people, and community leaders will need to know how to use digital media to persuade others and tell new and effective stories. Knowledge of the rules and grammar of movie production, broadcasting, and media presentation is a new powerful literacy.


Today’s educators and students will find it particularly valuable to be skilled in the use of digital media tools such as Final Cut Studio, Adobe Premiere Pro, DaVinci Resolve for the Black Magic Cinema Camera.. To help, Ted Lai, Apple Education K-12, has created a program, designed for schools that use Apple’s professional software solutions in their curriculum.

In addition to using the curriculum that the program offers, students have the opportunity to receive Apple’s Pro Certification in Final Cut Studio. This certification communicates to the world that these students are ready to do professional work on video editing projects.

This curriculum integrates the Black Magic Cinema Camera, and a 16 step workshop that will be conducted by Dakar Interactive consultant, Robert Reber, and Mobile Media Executive Terrence Coles. This hybrid experience is designed as a supplemental resource to the Final Cut Studio Certification materials, as well YouTube Content Creator Academy Certification.

 

The  lessons included here are linked-learning modules taught by Filiberto Gonzalez to either content area standards or skill set competencies and are meant to be taught during a traditional 18-week semester.


This guide also provides the resources to align a moviemaking/editing class to a Regional Occupational Program (ROP) or Perkins-funded school-to-career program, as well as the  Advanced California Arts Education Standards.  Below is the playbook written for Dakar by Greg Johnson, Los Angeles County Arts Commission.

This integrated lesson plans prepares students for leadership in digital media production and broadcasting fields. Each project includes a list of tools, estimated time required, tips,evaluation suggestions, additional resources, and more. The “Real-World Connection” section in each lesson explains how the skills learned in that lesson will be valuable in the students’ professional lives.

Digital Media Pre-Aprenticeship Readiness Through

The projected outcome, Invitation to selected meet-ups comprised of panelist and exhibitors from conventions.  Focus conversation with research institutions on the horizon (future requirements) for workforce 2020.

-Communication and interpersonal skills within a professional setting via field trips to trade shows such as:

http://www.oscars.org/events/careers-film-summit
https://www.marshall.usc.edu/news/events/2016/silicon-beach-university-southern-california
https://socialmediaweek.org/
http://digitaldiversitynetwork.com/
http://afi.com/membership/membermonth.aspx

-The development of leadership roles-who does what and why? Taught By Christopher Darden

How to choose roles based on

strengths and personality styles. Taught By Jay Tucker

-How a professional Digital Media/ Technology is run, Taught By Yvonne Harmon .  She will select guest speakers, and provide the breakdown of all career opportunities inside of AT&T/DirecTV.  Field Trips and in-class assignment on building a Curriculum Vitae.

—Career awareness and exploration Taught By Michael Palank. MACRO VENTURES will supply executives who comprise their internship program and will groom students in the areas below

-To be accountable to a professional organization MACRO Internship

-Develop self-respect, reliability and resiliency MACRO Internship

-To be successful in completing project objectives and goals including deadlines MACRO Internship

-Develop “soft skills” such as creative problem solving, conflict resolution, communication, and
teamwork outside of the classroom setting. MACRO Internship

How will it be measured?  MACRO Internship
-Project-based learning

How to evaluate where technology is going in the classroom, Mobile, Streaming,Systems Integration, WiFi-LAUSD, Taught By Terrence Coles

Streaming Techniques, Mobile, Broadcast, Facebook-Live, SnapChat/Spectacle, Twitter-Broadcast- Implementation-Operations- Robert Reeber

-Writing in the form of journals or other writing activities
-Evaluations from industry partner  MACRO Internship

Final Learning Objective: 
Rigorous academic classroom learning with vocational coursework that merges in-classroom Taught By Rochelle Jefferson, former teacher, now consultant with LAUSD Arts Entertainment Branch

experiences with industry—related opportunities that integrates a project-based and performance based
assessment.

Desires: Mentorship Development Of The 360 degree Student.  What’s On The Horizon And How To Get In The Room, And Get A Seat At The Table.  How to enable the Voice to be amplified.Filiberto Gonzalez
That there are connections between the classroom learning and work site learning.

We have developed  joint activities with LAUSD Art Entertainment Branch, such As Apple Education In The Classroom Day, that enhance learning in both the classroom and the workplace.

The Apple/Black Magic/YouTube Bundle will provide students, teacher, and administrators to measure the scalability of the programs though a series of milestones, certification and badges that will prepare student candidates with a competitive advantage over their peers for coveted internships, qualification for pre-apprenticeship initiative when they reach 18, and experience in teaming with classmates for critical crew competency.

That there is structure and organization that has a clear, purposeful flow to our learning
experience.

That there is learning about the organization and how it functions as a whole:
What are the basic skills necessary for working in the organization?

Which specific skills in math, communications, computers and time management are
needed for an entry—level position in this organization?

What kinds of thinking and interpersonal skills are needed to run this organization?

What other skills (non—technical) and characteristics are expected in the workplace?
What kind of interpersonal skills make a person effective in this organization?

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DIVERSITY PUSH, CONGRESSIONAL BLACK CAUCUS TO THE RESCUE

CBC TECH 2020 will put its muscle to the test this week in Silicon Valley, supplementing previous efforts by Reverend Jesse Jackson’s Push Tech 2020 to disrupt the lack of diversity in Silicon Valley’s workforce numbers.

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Black politicians to push Silicon Valley giants on ‘appalling’ lack of diversity
Congressional Black Caucus to meet executives of Google, Apple and other tech companies with poor track records of hiring African American employees.

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The most powerful African American politicians in the US will next week demand that Silicon Valley companies hire more black people after official figures revealed that many of the world’s most prominent tech companies’ workforces are just 2% black.

GK Butterfield, chairman of the Congressional Black Caucus (CBC), will meet with executives at Apple and Google in Silicon Valley on Monday and Tuesday to tell them to “implement a diversity plan that will place more African Americans in the tech pipeline”.

150731094638-congressional-black-caucus-silicon-valley-780x439The Congressional Black Caucus, led by Rep. G. K. Butterfield (left), will meet with Silicon Valley leaders.

Butterfield, who will be joined by all members of the CBC Diversity Task Force, has described diversity at Silicon Valley company’s track records on diversity as “appalling” and their bosses as “not inclusive”.
The taskforce will meet with executives at Apple, Google, Bloomberg, Intel, Kapor, Pandora and SAP – but not Facebook, Twitter or Yahoo, companies with the lowest proportion of black employees.

African Americans represent less than 1.5% of Facebook’s 5,479 US employees. Mark Zuckerberg’s company hired 36 black employees last year out of a total headcount increase of 1,216. In 2013, Facebook hired just seven additional black people, including just one black woman.

Twitter employs just 49 black people out of a total US workforce of 2,910. The tiny number of African American staff – 35 men and 14 women – represents just 1.7% of Twitter’s US staff.
Yahoo and Google US employees are also just 2% black. Apple fares better with African Americans making up 7% of its workforce.

African Americans account for 13.6% of the US population, according to the 2010 US census.
Advertisement spokespeople for Twitter and Facebook did not explain why executives from the companies are not meeting with the CBC task force next week. However, Sheryl Sandberg, Facebook’s chief operating officer, did recently meet with Butterfield in Washington DC. She also wrote a blogpost saying the company would do more to address “unconscious bias” against black people.

Butterfield said: “Our goal for this trip is to encourage and partner with these organizations to implement a diversity plan that will place more African Americans in the tech pipeline. This will potentially lead to a wide range of opportunities, from student internships to positions on the boards of tech companies. Building a coalition of leaders from the public and private sectors ensures greater diversity and full representation of African Americans at every level of tech by 2020.”

He has previously said: “Many of the technology companies have African Americans as very loyal customers, and many of those don’t have any African Americans on their boards. Their senior leadership within many of these companies is not inclusive, and the workforce is appalling. And their reinvestment in African American communities is less than desirable.”

RELATED CONTENT

Rainbow Push @ Google

Rainbow PUSH Coalition, in partnership with Google, Introduced  the “Dream Makers, Risk Takers and Money Makers: Diversity and Inclusion in Tech Forum” at Google’s regional headquarters in Venice.

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The third event was a national outreach effort to support Rainbow PUSH Tech 2020, an initiative which identifies ways to achieve diversity in STEM industries.

The panel provided some highlights for a room of about 100 people, among the most memorable moments was the testimony on Jamal Finkley, who said that he was proud to have made 1 million dollars in revenue on Youtube.

The Panel

    • Navarrow Wright – Founder, The Close The Divide Project
    • Jamaal Finkley – President, Black Tree TV
    • Pierre Johnson – Executive Director, Peggy Beatrice Foundation
    • Sheila Marmon – Founder & CEO, Mirror Digital
    • Kelly Redmond – Executive DirectoD, Impact Media

Reverend Jackson has been holding a series of forums, along with Google and other partners, to discuss ways to bridge the opportunity gap. This event was highlighted by a discussion with Malik Ducard from Youtube.  “There is no talent shortage or opportunity shortage,” said Jackson, during the discussion “If we were to devote the same amount of time to apps and code as we do to basketball, we would be great.”

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Founder and president of the Rainbow PUSH Coalition Rev. Jesse L. Jackson, Sr. (L) and Global Head of Family & Learning at YouTube Malik Ducard speak onstage during Push Tech 2020 Los Angeles Forum

As one of the preeminent leaders in Silicon Valley, Google is one of the first technology companies to make a commitment to inspire and educate organizations, business leaders and up-and-coming tech professionals on how to engage and access technology.

Google’s collaboration with Rainbow PUSH is one of the many initiatives created to further the conversation and provide insight into key diversity and inclusion strategies in the technology space.

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(L-R) The Close The Divide Project founder Navarrow Wright, gospel singer Erica Campbell, founder and president of the Rainbow PUSH Coalition Rev. Jesse L. Jackson, Sr., and Global Head of Family & Learning at YouTube Malik Ducard attend Push Tech 2020 Los Angeles Forum

The Venice forum was intended to continue a candid dialogue on the changes, strategies and programs that technology companies can implement to increase and support diversity and inclusion in the industry.

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Robert Townsend was there and provided a stark contrast to how barriers to entry into media for African Americans have changed with the advent of Youtube and other digital media platforms.

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NEWS AND NOTES

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By Kevin Clark

Monday evening, April 27, 150 digital media executives and a few Compton Unified School District students gathered for a think-tank discussion about building the mother of all mentorship programs centered around the White House’s My Brothers Keepers initiatives and building healthy candidates to meet the workforce needs of tomorrow.

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Dakar Foundation was invited to the My Brothers Keepers Summit in Compton were we met the new director, Michael D. Smith appointed my President Obama to lead the charge.  As we followed Michael’s Community Challenge journey across the country  we kept our eye on models for partnership with stakeholders in the  cities such as Boston, Philadelphia, and Chicago.

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We felt the need to invite Michael to Los Angeles County to dialogue with Dakar and our partners, Compton Unified School District and Digital Hollywood abut the possibilities of aggregating efforts of corporation and mentors unique to entertainment and technology workforce development,

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Masters Of Ceremonies, Victor Harwood, Leo Rodgers, Moderator, Terrence Coles, Superintendent Darin Brawley, District Ambassador Dr. Jacqueline Sanderlin, Kashif, Angela Turner, Larry Hood

The topic for the event was “The Industry can do more than Give Back”  It can jumpstart the lives of high school students with a gift for music and the desire to get started in life’s career path.  The Industry can help.  The Industry can encourage and excite them and give them a head start.

The goal of The High School Music Company is, through learning tools, tutorials and discussion – online and in person – educate, inspire, open doors and welcome a new generation of talent into the industry with health and wellness oversight.


The Outcomes from the event were; A call to action to organize in sub-committees for future activities.  There was also a plea for getting more student leaders on the board to hear and activate their voices.

Most importantly, there’s was an overwhelming sense of timing and purpose to discuss the many ways mentors can impact inner-city youth, albeit a sense that these urban Millennials could help baby-boomers in exchange.

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dakarUCLA Hollywood Study: Audiences Favor Diversity In Entertainment

Repost From LA Times

The country’s increasingly multicultural audiences are becoming frustrated with seeing films with all-white casts. They are demanding more projects with diverse casts and themes, and Hollywood producers are going to have to adjust if they hope to keep pace with popular tastes. Read more

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Dakar Foundation is recruiting mentors and human resource specialist to assist us in qualifying 100 8th graders from underserved school districts to become charter members of a pipeline development program to impact Silicon Valley and Silicon Beach.  

With the guidance of the American Apprenticeship Initiative, we will achieve this goal, and seek to collaborate with other like minded-spirited organizations across the country to put talent into leadership positions to increase the numbers of minorities in emerging fields where technology and digital media meet.

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Robots Replacing Human Factory Workers at Faster Pace

Cheaper, better robots will replace human workers in the world’s factories at a faster pace over the next decade, pushing manufacturing labor costs down 16 percent, a February report said.

The Boston Consulting Group predicts that investment in industrial robots will grow 10 percent a year in the world’s 25-biggest export nations through 2025, up from 2 percent to 3 percent a year now. The investment will pay off in lower costs and increased efficiency read more

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Tuesday Feb 10th

Ray Kurtzman Theater, CAA

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CAA hosted a energy charged panel of opportunities for African Americans in Hollywood. The event was co-produced by the Multicultural Committee of CAA and the Los Angeles Urban League. The theater and an overflow room of aspiring to seasoned media types were the recipients of testimonials from the panel as well as a spirited question and answer session. The panelist are featured below:

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The STEAM Career Fair brings together students from Compton Unified School District, to mentors, career developers and representatives of apprenticeship programs. The goal is to create an exchange to prepare underserved students for meeting STEAM apprenticeship requirements, and to ultimately coach them-up for for competing for new or existing apprenticeship programs.

Career Courseware Annex

  • Making, Design, Innovation and 3D Printing
  • Technology in Schools: Projects and Collaborations
  • Educational Tools
  • Students and Social Media
  • Entrepreneurship

How Are The Students Planning It?

In planning the conference, the students developed a career fair mission statement. The conference, by students and for all, is committed to:

Fostering a better understanding of how students use technology and to engage students, teachers and administrators in a conversation about STEAM career paths. Assisting teachers and administrators in understanding how students use technology both in and out of the classroom.

Strengthening the relationship between students, teachers, and administrators about technology in the classroom.

The students have started an indiegogo  campaign to fund the conference infrastructure. The campaign will fund a series of career fair events to create a Youtube channel as well provide student participants with media credits.

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SCF provides a unique opportunity for students to both collaborate with each other and to connect with subject experts in STEAM education from a diverse point of view.. Using forums such as social media week, educators can develop and implement unique learning and leadership opportunities for students to achieve mass penetration in inner city class rooms around the country.

To Change Lives !

We are looking for people, companies and organizations that want to make a difference and want to grow their interests among this very important demographic.

There are many ways in which this initiative can be supported:

  • Monetary support
  • Donation of equipment
  • Commitment of people who are interested in speaking to or mentoring students
  • Internship/training opportunities

For many students, the future is something that happens to them.

Dakar Foundation (a 5013C non profit) is working with Compton Unified School District to provide resources to these students so that they can begin to see, not only the possibilities, but the path they need to take to get there.

While resources are an immediate concern, role models, mentors and opportunities through internships are critical to ensure success.
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