Every day digital media becomes more important as a means for receiving, producing, sharing, and broadcasting information. Tools and resources that were once the exclusive property of a few are now available to many more people. Tomorrow’s publishers, marketing people, and community leaders will need to know how to use digital media to persuade others and tell new and effective stories. Knowledge of the rules and grammar of movie production, broadcasting, and media presentation is a new powerful literacy.
Today’s educators and students will find it particularly valuable to be skilled in the use of digital media tools such as Final Cut Studio, Adobe Premiere Pro, DaVinci Resolve for the Black Magic Cinema Camera.. To help, Ted Lai, Apple Education K-12, has created a program, designed for schools that use Apple’s professional software solutions in their curriculum.
In addition to using the curriculum that the program offers, students have the opportunity to receive Apple’s Pro Certification in Final Cut Studio. This certification communicates to the world that these students are ready to do professional work on video editing projects.
Apple’s Ted Lai asks McAllen ISD admin- What do you want your story to be in 3-5 years? #mcallearn pic.twitter.com/mkd5v7BkZM
— annvega (@annvega) October 2, 2015
This curriculum integrates the Black Magic Cinema Camera, and a 16 step workshop that will be conducted by Dakar Interactive consultant, Robert Reber, and Mobile Media Executive Terrence Coles. This hybrid experience is designed as a supplemental resource to the Final Cut Studio Certification materials, as well YouTube Content Creator Academy Certification.
Ted Lai from Apple leading Limestone County Schools Leadership Academy @LCSforKids @SuptTomSisk pic.twitter.com/SD1yKAqP8a
— Shelley Vail-Smith (@Vail_Smith) June 1, 2016
The lessons included here are linked-learning modules taught by Filiberto Gonzalez to either content area standards or skill set competencies and are meant to be taught during a traditional 18-week semester.
This guide also provides the resources to align a moviemaking/editing class to a Regional Occupational Program (ROP) or Perkins-funded school-to-career program, as well as the Advanced California Arts Education Standards. Below is the playbook written for Dakar by Greg Johnson, Los Angeles County Arts Commission.
This integrated lesson plans prepares students for leadership in digital media production and broadcasting fields. Each project includes a list of tools, estimated time required, tips,evaluation suggestions, additional resources, and more. The “Real-World Connection” section in each lesson explains how the skills learned in that lesson will be valuable in the students’ professional lives.
Digital Media Pre-Aprenticeship Readiness Through
The projected outcome, Invitation to selected meet-ups comprised of panelist and exhibitors from conventions. Focus conversation with research institutions on the horizon (future requirements) for workforce 2020.
-Communication and interpersonal skills within a professional setting via field trips to trade shows such as:
http://www.oscars.org/events/careers-film-summit
https://www.marshall.usc.edu/news/events/2016/silicon-beach-university-southern-california
https://socialmediaweek.org/
http://digitaldiversitynetwork.com/
http://afi.com/membership/membermonth.aspx
-The development of leadership roles-who does what and why? Taught By Christopher Darden
How to choose roles based on
strengths and personality styles. Taught By Jay Tucker
-How a professional Digital Media/ Technology is run, Taught By Yvonne Harmon . She will select guest speakers, and provide the breakdown of all career opportunities inside of AT&T/DirecTV. Field Trips and in-class assignment on building a Curriculum Vitae.
—Career awareness and exploration Taught By Michael Palank. MACRO VENTURES will supply executives who comprise their internship program and will groom students in the areas below
-To be accountable to a professional organization MACRO Internship
-Develop self-respect, reliability and resiliency MACRO Internship
-To be successful in completing project objectives and goals including deadlines MACRO Internship
-Develop “soft skills” such as creative problem solving, conflict resolution, communication, and
teamwork outside of the classroom setting. MACRO Internship
How will it be measured? MACRO Internship
-Project-based learning
How to evaluate where technology is going in the classroom, Mobile, Streaming,Systems Integration, WiFi-LAUSD, Taught By Terrence Coles
Streaming Techniques, Mobile, Broadcast, Facebook-Live, SnapChat/Spectacle, Twitter-Broadcast- Implementation-Operations- Robert Reeber
-Writing in the form of journals or other writing activities
-Evaluations from industry partner MACRO Internship
Final Learning Objective:
Rigorous academic classroom learning with vocational coursework that merges in-classroom Taught By Rochelle Jefferson, former teacher, now consultant with LAUSD Arts Entertainment Branch
experiences with industry—related opportunities that integrates a project-based and performance based
assessment.
Desires: Mentorship Development Of The 360 degree Student. What’s On The Horizon And How To Get In The Room, And Get A Seat At The Table. How to enable the Voice to be amplified.Filiberto Gonzalez
That there are connections between the classroom learning and work site learning.
We have developed joint activities with LAUSD Art Entertainment Branch, such As Apple Education In The Classroom Day, that enhance learning in both the classroom and the workplace.
The Apple/Black Magic/YouTube Bundle will provide students, teacher, and administrators to measure the scalability of the programs though a series of milestones, certification and badges that will prepare student candidates with a competitive advantage over their peers for coveted internships, qualification for pre-apprenticeship initiative when they reach 18, and experience in teaming with classmates for critical crew competency.
That there is structure and organization that has a clear, purposeful flow to our learning
experience.
That there is learning about the organization and how it functions as a whole:
What are the basic skills necessary for working in the organization?
Which specific skills in math, communications, computers and time management are
needed for an entry—level position in this organization?
What kinds of thinking and interpersonal skills are needed to run this organization?
What other skills (non—technical) and characteristics are expected in the workplace?
What kind of interpersonal skills make a person effective in this organization?
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